We understand the retail industry

In 2009 we helped deliver 66 million shoppers to 468 shops in 13 shopping centres across the UK at a cost of £0.0007p per shopper. Since Paskett started we have worked with multi-site retail operations to help drive footfall and increase dwell time in shops. We are absolute experts in working with regional and local media and develop strong relationships with key editors in the regions to help drive footfall and sales.

We work with shopping centres and retail managers to help them to achieve the best results from their marketing activity developing individual programmes for each centre spanning advertising, promotions, events, press relations and links with the local community.

The quality media coverage we generate achieves measurable improvements in footfall. We ensure that we not only target regional media but also the trade retail media of appointments with other news that will inspire the industry.

We helped the Horsefair Shopping Centre in Wisbech to achieve a Purple Apple award for a low budget yet high profile Halloween 2009 event. The centre was awarded with a Purple Apple Pip in spring 2010. We wrote the entry documentation and advised on its presentation.