The new Gro-sure seed range from Unwins, that delivers exceptional results, germination and uniformity, has been given a massive thumbs-up from retailers in the UK and Ireland.
One hundred seed varieties of vegetables and flowers have been given the performance promise with the added bonus of being treated for improved disease resistance and establishment.
“Trade customer feedback has been fantastic and we cannot wait to see what the end customers have to say,” says Mark Fletcher, who heads up the Horticultural team at Westland Horticulture. “The Gro-sure range has been developed following the feedback from extensive market research. This confirmed that gardeners are often disappointed with the germination levels achieved and the varieties available to them. We are taking the finest quality varieties available to commercial growers and the same as you would see on the shelf in your local supermarket and testing them so to ensure that they will meet our guaranteed results promise.”
Here is what a selection of retailers had to say about Gro-sure:
Tommy Brosnan, owner of Bos Killarney Garden Centre Limited, said: “It’s an excellent idea and it fulfils a niche in home growing that nobody else has managed to fill.”
Eamonn McGuire, manager of Nangles Nursery Limited, agrees: “It’s very presentable and very well defined. It looks easy to use leading to impulse sales. It is ideal for anyone new to gardening.”
Cal Gowdy, general manager of Loch Lomond Homes & Gardens said: "The look of the packaging and the merchandise is excellent and the Gro-sure range is going to give customers more confidence to buy it. The point of sale gives a really simple message that every seed is a plant."
David Barlow, director of Garners Garden Centre said: "I think it's a real revelation. Gro-sure promises to provide better results for customers and it's extremely important that they get a better success rate from seed."
The seed offer across the entire Unwins range has been totally refreshed, giving a brighter, more striking appearance that also informs the consumer where and when to sow the seeds and the key benefits and features. “The new range is also our most comprehensive ever with over 100 new varieties including our most comprehensive vegetable range on the market,” Mark Fletcher added.
To encourage further impulse purchases Unwins has created eight promotional packages that offer the perfect start to growing your own. The natural planting companions range is also a great way to engage with organic gardeners who are looking for traditional methods of natural pest control.
Youngsters can also have lots of fun in the garden with the Little Growers seed collection. It is a great way for them to gain a greater understanding of the outdoors.
For more information please telephone 028 8772 7500 or visit www.gardenhealth.com
Ends
No: 09/417
For more information on this press release please contact Graham Paskett or Charlotte Hopkinson at Paskett Public Relations Limited, Unit 24 and 25, Friar Gate Studio, Ford Street, Derby, DE1 1EE. Tel: 00 44 (0)1332 258335 or 258336, fax: 00 44 (0)1332 258337 or e-mail: grahampaskett@paskett.co.uk or charlottehopkinson@paskett.co.uk