Help is at hand for gardeners who want to protect their precious plants from slugs and snails. ERAZA, new from Westland for 2010, gets tough with these slimy pests whilst setting new standards in the industry.
ERAZA boasts a unique safety cap that is not only child resistant, but also features a flow restrictor mechanism which ensures correct and safe application.
Its integral sprinkler system scatters the pellets sparingly and prevents their over application minimising the threat to non-target species, such as pets and wildlife.
The cap is not the only innovation with ERAZA; this is a high performance slug pellet with low active technology. Specialist manufacturing techniques means that the metaldehyde in ERAZA Slug and Snail Killer is FIVE TIMES[1] more effective with only 50% of the active ingredient. Each pellet contains many smaller particles of metaldehyde, which not only make it easier for slugs and snails to consume, but also ensures efficacy with low active ingredient. A unique coating on each particle makes it long lasting too.
“The combination of a unique child resistance closure with flow restrictor mechanism will help to educate people to apply slug pellets correctly and safely in the most responsible way”, says Westland’s product manager for the controls category, Naomi Jenkins, “ERAZA slug & snail killer will be backed by a £250K fully integrated marketing communications campaign which will run across TV, web, specialist and national press from March”.
The campaign deals with the emotive issue of slugs and snails destroying gardens in a humorous way. The villains are banished from the garden casting Eraza as the hero. Advertisements will feature on the HOME channel for a period of five months and in the national press.
ENDS
Notes to Editor:
ERAZA Slug & Snail Killer has a rrp of £3.99
ERAZA Slug & Snail Killer contains 1.5% Metaldehyde.
Always read the label. Use pesticides safely.
No: 10/023
For more information on this press release please contact Graham Paskett, Alice Brett or Aruna Sharma at Paskett Public Relations Limited, Unit 24 and 25, Friar Gate Studio, Derby, DE1 1EE. Tel: 00 44 (0)1332 258335 and 258336, fax: 00 44 (0)1332 258337 or e-mail: grahampaskett@paskett.co.uk / arunasharma@paskett.co.uk / alicebrett@paskett.co.uk
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[1] It takes 205 micrograms of metaldehyde to kill an average sized slug with standard pellets, compared to a much lower 37 micrograms of TR3799 metaldehyde® used in the new ERAZA pellets.