We’ve had a busy few days attending GLEE this week. Many of our clients had a presence there, so the preparation work had been well underway in the run-up to the show, organising editorial previews to give people a glimpse of what to expect this year, and arranging to meet journalists and bloggers at the show.
E.P. Barrus’ three key gardening brands, Wilkinson Sword, WOLF-Garten and Town & Country unveiled a staggering 150 new products at GLEE this year, including a number of great gifting opportunities and extensions to hugely popular lines to create more opportunities for retailers and stockists.
All three brands could be found at one large stand, divided into clear sections – all the gardening tools and accessories you’ll need in one place.
Westland Horticulture also announced new innovative products to the market, including one of the most exciting breakthroughs in growing media for many years – New Horizon BIO3™ – a compost produced from three natural and sustainable ingredients that is indistinguishable in performance, appearance, smell and texture from 100% peat based products.
Many of Westland’s leading brands, including Resolva, Unwins, Peckish and John Innes also announced new products, packaging and branding ahead of the 2019 season. Its new Deadfast Rodenticide range received ‘Best Garden Care’ New Product Award in the Chemicals, Fertilisers and Growing Media category.
Our client Forest Garden partnered up with Thorndown Paints to display its extremely popular Victorian Tall Wall Greenhouse painted in pastel Skylark Blue wood paint. ‘Grow your own’ continues to be a big trend, which was evident at this year’s show, but the emphasis continues to shift towards making gardening more accessible to those who do not have as much outside space as homeowners with large gardens or those with access to an allotment.
Our days were jam packed with appointments and catching up with journalists to show them around the stands. Now it’s back to the grindstone to follow up on all the enquiries to secure coverage and start raising awareness of all those new products!
For more information on any of the companies mentioned, please call the office on 01332 258335 or email firstname.lastname@example.org