Merry Christmas & Happy New Year

Merry Christmas & Happy New Year

We would like to wish all of our readers a very Merry Christmas and a Happy New Year! What a fantastic year we have had!

Here’s to a successful year of gardening!

Graham & the team

Paskett PR welcomes two new recruits

Paskett PR welcomes two new recruits

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Puja Kotecha (left) and Sarah Bryan (right) joined Paskett PR in November

 

We are pleased to announce the appointment of two new employees.

To manage the influx of new business and existing clients, Paskett Public Relations, the UK’s leading specialist gardening and lifestyle PR agency, has hired social media expert Puja Kotecha as an account executive. With more than three year’s experience in retail, marketing and social media, Puja joined the team early in November.

Joining Puja to support clients – which include big brands such as BASF, Forest Garden and The Posh Shed Company – is former journalist and account executive Sarah Bryan. In addition to her newspaper experience, Sarah brings with her a background in technology and business PR as we as social media expertise.

Commenting on her new appointment, Puja said: “It’s been great getting involved with both new and existing clients and helping to achieve the best possible results. I’m really looking forward to utilising not only my writing skills but also my social media expertise to help assist the team in the strongest way I can.”

Sarah added: “I am thrilled to have joined the Paskett team at such an exciting time for the business. I have always had an interest in B2C communications as well as gardening so combining the two together is a perfect fit for me. I look forward to embarking on this new adventure.”

Graham Paskett, managing director of Paskett Public Relations, added: “I am pleased to welcome both Puja and Sarah to the Paskett team. Both ladies have great experience and enthusiasm which has shone through right from the onset. With some big plans and ideas for 2019, I look forward to working with the new team to bring it all to fruition.”

Paskett Public Relations specialises in gardening and lifestyle PR and social media support for many household brands.

Striking the Right Balance Between Work and Life

National Work Life Week takes place in October – an initiative created by Working Families that gives employers the chance to showcase how they provide work life balance for their staff.

How can we as individuals take responsibility for our own work life balance? Here are some tips that you can implement into your day-to-day routine…

1. Don’t be afraid to speak up if work demands and expectations are becoming too much. If you are overloaded with tasks, it is okay to let your boss and colleagues know so that they can pitch in and help. Staying silent will leave you feeling isolated and worried, and could cause problems for your employer further down the line.

2. Prioritise urgent deadlines and try allocating a set amount of time to tasks, focus on these tasks and don’t allow yourself to be distracted by emails or phone calls. Completing them in a structured way will give you a deserved sense of achievement when ticked off your list.

3. Take a proper lunch break. A recent survey by Eggland’s Best found that fewer than half of British workers leave their desk at lunch time, and the average lunch break is 30 minutes or less. It is important to step away from your desk, and the office if you can, to pause and refresh ready for the afternoon.

4. Exercise is a great way to destress, as well as giving you an endorphin kick. Make time for hobbies, too, as focussing on something that you are passionate about is stimulating to the brain and helps to ward of feelings of anxiety.

5. Put down devices before you climb into bed. Many office workers will spend hours every day using screens, then watch TV at home, then browse their phone or tablet before finally closing their eyes to sleep. Try putting down your device at least 15 minutes before you go to bed – scrolling through social feeds right up until you switch off the light will keep your brain active, making it more difficult to drift off to sleep. (Apple’s iOS 12 update includes a feature that tells you how much time you have spent on your apps!)

6. Leave work at work. It isn’t always possible, but try and leave work at the office when you are finished for the day. Of course, during particularly busy periods, it’s necessary to check your emails whilst your out of the office, but not at the expense of your health. If you do have to work from home, try and do it in a dedicated area of the home and keep it there, away from areas where you relax and rest.

You can also read our 10 tips for a productive workday here.

My latest guest blog, now a couple of months in!

There are SO many different types of gardening equipment available. I realised this as I was writing up product descriptions for 13 new garden tractors. Lots of them were very similar, yet had slight differences which I had to outline – not being a garden tractor expert myself, it is harder than it seems to know what readers want to know about in just 100 words. Some of them even charge your phones whilst you ride them!

I’ve been delving into the world of gardening bloggers and podcasts, researching ways in which the Paskett PR clients can get their products talked about through a range of different platforms. There are quite a few of them out there, all offering their own tips and tricks.

The other week I used ‘Agility’ for the first time, which is a programme that contains newspaper, magazine and website contacts. You can then put together a personalised spreadsheet of publications which for instance, only talk about the latest gadgets or interior design. This is great for creating contact sheets for a client on places that their products may be able to get featured.

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It’s a cliché, but no two days are the same

As you can see I’m always kept busy, which is great because even though I’m only here once a week I’m still learning lots about working in PR, and helping where I can with different research tasks.

I noticed at Uni the other week that the Derby Internship Programme has lots of new roles being advertised ready for April. I would definitely recommend an internship to anyone to truly get a feel for the environment that you want to work in. It also gives you work experience which will look great on your CV!

Olivia

It’s now my 6th week as a Paskett PR intern!

These past few weeks have definitely flown by as there has been lots of interesting things that I have been involved in here as part of the Paskett PR team.

Last week I was lucky enough to go along to Warwick so that I could see for myself what a client meeting consists of. It was great to see the amount of ideas that get bounced around between everyone! I found that everything has to be organised and planned well in advance in order to make the biggest impact on the upcoming releases and campaigns.

No two days are the same

My time in the office has been spent carrying out various different research tasks. From finding the craziest, biggest hedges, to looking for people who might be interested in using the space in a window unit at a shopping centre. The exercises have definitely been varied.

One of the things I have been doing today is some writing for competitions that will be going in The Sun. I have realised it can actually be quite hard to cut down product descriptions for gardening tools – they have so many details and specifications, even for a fork and spade!

As I carry on with my internship I am looking forward to writing some press releases, and perhaps even seeing some of my work being published. Getting feedback from clients on research that I have done for them will also be rewarding, knowing that I am actively partaking in helping the team.

Keep an eye out for more of my intern updates!

Olivia

My first day as a Paskett PR intern!

Hi, my name is Olivia and I am currently doing an internship here at Paskett Public Relations – this is my first day. Exciting!

Right now I’m in my third year at the University of Derby, studying a joint honours degree in Professional Writing and Media Studies. These subjects have allowed me to delve into the world of Journalism, script writing and PR, which is something that I have had an interest in since gaining some experience whilst in sixth form.

Continue reading “My first day as a Paskett PR intern!”

Our “high voltage” trip to Holland

Earlier in September Fay and I jetted off to Holland with our client EGO Power+ to attend their European distributor conference.

Ahead of the conference we were able to spend some time in Amsterdam. Our hotel was right next to the famous flower market. At this time of year unfortunately it wasn’t in full bloom but its potential was instantly apparent. The market is the only floating market in the world, with the stalls set up on houseboats on one of the cities’ many canals. When we arrived the market was closing down for the day but we still managed to catch a glimpse of the vast array of flowers and bulbs on sale.

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Continue reading “Our “high voltage” trip to Holland”

It’s show time!

Show season is now well and truly upon us!

Inevitably, as a gardening pr agency, spring is our busiest time of year as people are getting back out in the great outdoors. And with that comes one of our favourite things… show time!

For us the show season kicked off with the Garden Press Event at the Barbican in February and our next day out was last Friday when we went to the Edible Garden Show.

It was our first time to the show and a quick trip down the road to Stoneleigh Park made for a lovely Friday!

We arrived bright and early to make the most of the busy day. Armed with our show guide we planned our day, factoring in pre-arranged meetings with guest speakers and exhibitors; checking in at the press office; attending the talks (of particular interest was Jonathan Mosely’s talk on Easter displays) as well as regularly checking that our clients exhibiting (Wilkinson Sword, WOLF-Garten, Irrigatia and Nemaslug) were ok.

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The Edible Garden Show is teamed with the Good Life Live so, after making our way around the first hall and seeing everything the gardening side had to offer, we ventured into the second hall for cookery demonstrations, food tasting and an exploration of the village green artisan market.

The great day out was made all the better by a trip to the Small Holder Zone where we made friends with goats, pigs, chickens and sheep.

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Based on this sign we hoped the pigs couldn’t (?) read…

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To make it two shows in a week this Wednesday I visited the Country Living Spring Fair. A great show at the Business Design Centre in Islington.

Our client the Posh Shed Company was unveiling its newest shed, the Southwold, there. It took pride of place right in front of the doors on the Lucy Summers Living stand. The four beach hut style sheds lined up in the show entrance and certainly caught everyone’s eye; I overheard some great comments about the shed and the entire “beside the seaside” themed stand.

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It’s full steam ahead from here on out now! Over the next few months show we’ll be attending include the Harrogate Spring Flower Show; Malvern; the prestigious Chelsea Flower Show; Tatton Park; Gardeners’ World Live; and Countryside Live. We hope to see you there!

The Garden Press Event

The Garden Press Event

Last week we had a team outing when we all went down to London to exhibit at the Garden Press Event at the Barbican – perhaps one of the most important dates in our diary.

Each year we strongly encourage our clients to exhibit at the show as it’s a great chance to get brands and new products in front of the leading contacts in the gardening media world.

This year we decided to have our own Paskett PR stand and it proved to be a very wise decision!

We represented all of our clients on the stand meaning that journalists only had place to visit. The “one stop” approach seemed to go down very well, particularly towards the end of the day when journalists were laden down with bags and not wanting to walk around multiple stands! The plus side for us, and our clients, meant that we were able to cross-promote multiple clients from each enquiry.

The day absolutely flew past and we didn’t seem to stop! Thankfully we’d prepped the stand with gardening props and had plant pots and watering cans filled with sweets so sugar levels didn’t drop at any point! Perhaps we over-catered as we now have an abundance of sweets and chocolates left over in the office. A very dangerous problem to have…

The event generated a lot of interest and enquiries, which subsequently means we’re going to be very busy over the next few weeks following it all up!